Social Shopping on Shiny Orb
by Elizabeth
Read the title of this post out loud 10 times. :) It's time for a 2-part Shiny Orb update to remind us where we've come from and discuss where we're going. This week, I want to touch upon social shopping and community on Shiny Orb.
Though it's been less than 2 months since publicly launching the Shiny Orb Dressing Rooms, we've received a fair bit of attention from prominent tech journals for this concept, including the MIT Entrepreneurship Review and Social Commerce Today. Just last week, I wrote a guest article on GigaOm explaining that I see e-commerce transforming into a more social experience. The next wave of shopping sites will be hybrids between stores and communities.
On Shiny Orb, the Dressing Room feature is just the first step to socializing the wedding apparel shopping experience and building a community. Last week, we added Love It buttons and Facebook Connect features. In the next few months, Jennifer and I will be refining and adding social features on Shiny Orb to build community and make shopping social and fun. We strongly believe that wedding apparel shopping is inherently a social experience. It's necessary to move that online, and we would love to hear your experience with our Shiny Orb Dressing Room (for a $20 Amazon gift card) and thoughts on this topic. Drop me a line at elizabeth@shinyorb.com.




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